WHITE WOLF

WHITE WOLF

This personal project kicked off after graduating, combining the two things I enjoyed the most: gaming and vodka. ‘White Wolf’ may sound familiar to those who know “The Witcher III – Wild Hunt”, one of my favourite games. The idea of turning its protagonist, referred to as ‘White Wolf’, into a vodka brand struck my mind.

After having a name and a product to work with, the next step was setting the direction I wanted the brand to lead to. I chose the style that hits closest to home and went for a modern, minimalistic look and feel. First things first; sketching the logo mark! After two days of sketching with trial and error, I decided on the wolf you see below. I inserted my sketch into Illustrator and applied the golden ratio on it, which made it far better than I could ever imagine.

For fonts, I relied on a modern type sans-serif named PF-Catalog, this amplified the modern feel of the mark in a cohesive way. Colours played a major role too: I needed the simplest yet most effective way to show quality. The ‘premium’ feel of the black-white colour palette enhances the logo and makes it stand out more whilst not losing the brand's charisma of a powerful, strong liquor.

Overall, I was so pleased to do this project as it even got me a free subscription of Adobe Creative Cloud as price in the ‘Adobe Live’ stream. You can also find this project on behance.net!

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